change the world
from within
I’m a big picture thinker with a love for detail… the little things that are the big things. I thrive at the intersection of business, creativity and sustainability, when tackling challenging, transformative problems with bright people. Often that means embedding myself within a project or company, and working with multidisciplinary teams to add financial, social and environmental value through design - changing the world from within.
A creative strategist with twenty years experience spanning graphic and web design, art direction, research, social innovation, environmental analysis, leadership and business development, I’ve become adept at seeing opportunities across borders and industries in a changing world. Much of my experience has been in entrepreneurial settings with small teams, from New York tech industry startups to Design Management promotion in education, and for businesses and non-profits across the world, to advertising, communications and culture-shaping in Trinidad.
Evolving from design thinking, to business leadership and then to sustainable design has made me more specialised, but more expansive in my ability to create impact. Most recently, over the past two years I’ve worked as Head of Marketing and Branding at TreeSisters, a charity focused on reforestation and women’s empowerment, with a global, remote team. After moving on in April 2020, and witnessing the massive global shifts that abound, I decided to create the first biomimicry and sustainable design practice in the Caribbean, Stardust Life Centered Design, as a way of helping business leaders to develop resilience that doesn’t put living ecosystems at risk - in short, creating climate safe economies.
At present, I work as Senior Brand and Design Strategist at InPlanet, a German Brazilian impact-driven AgTech startup whose vision is to remove gigatons (billions of tons) of CO2 from the atmosphere by working with Enhanced Rock Weathering in tropical agriculture. Our purpose is to create a liveable planet for future generations and more specifically, to regenerate soils and ecosystems, grow nutritious food, increase food security and sovereignty in the tropics.
Also, I do everything with a whole lot of love. I work with fierce compassion to shape brands and tell stories that are meaningful and powerful. Why? Because the twenty first century calls for agile, inclusive leadership, new thinking, and a new kind of business. I once heard Bruce Mau describe a designer as a living revolution of possibility, and my aim is to live up to that definition, in service of a better world for us all.
Photographer: Kibwe Brathwaite