Pukka and TreeSisters: Business as a Force of Nature

In the twentieth century, business has become one of the most important players with respect to climate change. Some corporations are larger than many economies in the world, and as such the responsibility of commerce is greater than ever. Now, as change and uncertainty define so much of the global landscape, businesses must adapt to changing conditions while re-orienting toward their deeper values, and the values of society as a collective.

Infographic that I designed for TreeSisters Catalyst Partnership level engagement.

Seeing the bigger picture

How can organisations actively participate in creating a better world for all, while retaining income and revenue? There are a variety of approaches that can be taken, and that TreeSisters as a reforestation and women’s empowerment charity have collaborated with organisations on.

The infographic at right illustrates the use of the funds and why it is so crucial to have this synergistic approach - consciousness shift and encouraging communities to take responsibility for climate change mitigation are much needed in order to create the conditions for mass scale restoration.

One of the ways that businesses partner with charities is by transaction - like Pukka Herbs collaboration with TreeSisters. Pukka have committed to planting a tree for every product sold, and date they have planted over 700,000 trees.

making Black Friday green and Unleashing the power within

It is so essential for our daily lives to be embedded with restoration; eventually our actions become love in action in everything that we do. The challenge that presents itself to us is that our everyday lives are exactly the opposite, and our world has normalised taking from nature constantly. If we reframe everyday actions as acts of reciprocity for the planet, we unleash the power of us all.

Left and centre: Promotional materials design for Make Black Friday Green campaign, by Pukka Herbs (2018). Right: Promotional meme for TreeSisters that I designed to thank Pukka.

In 2018 TreeSisters started a relationship with Pukka Herbs, at first with a campaign for making Black Friday Green by planting a tree for every online purchase over the Black Friday to Cyber Monday weekend. The campaign was incredibly successful, and led to a deepening of the relationship. In 2019, Pukka released an even more ambitious campaign, rolling out their funding of tree planting to all products, in the Unleash Your Power Within campaign.

Promotional materials design for Unleash the Power Within campaign, by Pukka Herbs (2019).

For both of these campaigns I liaised with the Pukka Marketing Team by representing the TreeSisters brand as design advisory, as well as producing press release materials on behalf of the TreeSisters brand. Pukka Herbs is truly business as a force of nature, and is hopefully one of many many more to take the lead in their sector.